Collaborating with market leaders like Flipkart offers us the opportunity to scale Snap Camera and AR technology and introduce industry-first innovations for our communities.” Nana Murugesan, Managing Director, International Markets, Snap Inc., said, “With today’s digital-first consumer and accelerating digital economy, AR-driven experiences, such as virtual try-on, plays a key role in motivating and converting intent to shop. And with customers increasingly shopping on the go and from the comfort of their homes, this enhanced experience will enable them to be better informed while making a purchase.
As a homegrown ecommerce company, we are proud to take a lead on this with our augmented reality (AR)-enabled app, and are taking this vision ahead in partnership with Snap Inc, a global leader in AR technologies.”Īccording to Flipkart, as ecommerce is becoming a part of our lives, there is a growing need to bring real-life purchasing experiences to customers using technologies such as augmented reality. Nevertheless, this Snapchat story saver can be used to forward snaps, save stories, edit pictures, add photos from the gallery, and perform plenty of other tasks. After downloading it on your device from a third-party location, you have to log out of Snapchat to use it.
Speaking about the partnership, Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart, said, “The ecommerce landscape in India is changing rapidly with millions of new customers from all geographies looking for richer experiences online. Also, it doesn’t support the text message feature of Snapchat. 'Voice assistants, augmented reality will transform retail'